STARTER is deeply rooted in American professional sports. As an outfitter of the four major sports leagues NFL, NBA, NHL and MLB, the brand became known worldwide. In the 90s, this sportswear evolved into streetwear and thus shaped the style trend of an entire generation. This trend continues today, which is why STARTER created the streetwear brand STARTER BLACK LABEL as an extension of sportswear.

The brand playfully combines the cuts and colors of the core brand from the nineties with the iconic STARTER Classic logo to create stylish, sporty basics like T-shirts, hoodies and sweatpants. Sportswear such as track suits and baseball caps with intense coloring and colorblocking are also part of the STARTER BLACK LABEL, making them perfect for the ongoing 90's fashion hype. With the ever-increasing popularity of US sports, the STARTER brand is in demand like never before.